Abstract

This study examined factors affecting innovative behavior amongst employees in Chinese design industry with the mediating effect of knowledge sharing. Its purpose is to motivate employees to work actively and stimulate their desire for innovation. The examined motivational factors were collective effective belief, freedom in decision. Knowledge sharing was included in the framework as the mediating variable. The survey data used in this empirical study were collected from 432 employees engaged in design work (that is, designers working in graphic design company in Shanxi province of China were the main research objects). Multiple regressions were used to analyses the hypotheses. The findings showed that the effect of collective effective belief on employees’ innovative behavior was high. Practical enlightenment is to discover the theory, how to stimulate and promote the employees’ innovative behavior in the organizational climates, and the organic symbiosis between individuals and collective development in the organizational environment.

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