Abstract

The objectives of the study were as follows: (1) to study of the component of the student relationship management system process with intelligent conversational agent platform, (2) to design the student relationship management system process with intelligent conversational agent platform, and (3) to evaluate the student relationship management system process with intelligent conversational agent platform provided by seven experts who had experience in a related field. The study findings suggested that the component of student relationship management system process with intelligent conversational agent platform base on Intelligent student relationship management of Nutthapat and Panita consists of 8 components: (1) Student relationship management strategy, (2) Student life cycle, (3) Student retention, (4) Student services (5) Student identify, (6) Valued student experience (7) Value proposition development and (8) Network development. After analyzing the data, it showed that the overall result of the evaluation of the student relationship management system process with intelligent conversational agent platform was at a very high appropriate level, which can be applied to real situations.

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