Vol. 8, No. 6 (2016), International Journal of Marketing Studies

• • Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions
  • •  Ernesto Gonzalez   
    • p1
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• • Comparative Analysis of the Traditional Models for Capital Budgeting
  • •  M. J. Alhabeeb   
    • p16
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• • Analyzing E-Commerce Websites: A Quali-Quantitive Approach for the User Perceived Web Quality (UPWQ)
  • •  Davide Di Fatta   
    •  Roberto Musotto   
    •  Walter Vesperi   
    • p33
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• • Exploring Demand toward Celebrity Memorabilia: Do Celebrities Never Really Die?
  • •  Elif Ergin   
    •  Handan Ozdemir   
    • p45
    •  PDF 
      
• • The Role and Importance of Brand in the Marketing of Small and Medium-Sized Enterprises in Kosovo
  • •  Fatos Ukaj   
    • p52
    •  PDF 
      
• • Social Media against the Backdrop of Socioeconomic Change
  • •  Robert Sasse   
    • p58
    •  PDF 
      
• • Proliferation of Private Labels in Food Retailing: A Literature Overview
  • •  Rainer Olbrich   
    •  Michael Hundt   
    •  Hans Jansen   
    • p63
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• • Does Emotional Intelligence Influence Employees, Customers and Operational Efficiency? An Empirical Validation
  • •  Mohammad Sultan Ansari   
    •  Jamal Farooquie   
    •  Said Gattoufi   
    • p77
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• • The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0
  • •  Giuseppe Granata   
    •  Antonio De Filippo   
    • p89
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• • Meaning and Values in the Consumption of Fashion by Men
  • •  Ana de Miranda   
    •  Eduardo Maciel   
    •  Olga Pepece   
    • p97
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• • Supply Chain Disruptions and Their Effect on Volatility of Rice Prices in Saudi Arabia
  • •  Fadye Al Fayad   
    • p105
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• • Measuring Values Importance of Saudi Consumers
  • •  Saeed Badghish   
    • p115
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• • Is Service Quality a Correlate of Customer Satisfaction? Evidence from Nigerian Airports
  • •  James Adeniran   
    •  Binuyo Adekunle   
    • p128
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• • The Effect of Service Quality Dimensions on Customers’ Loyalty through Customer Satisfaction in Jordanian Islamic Bank
  • •  Ayed Muala   
    • p141
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• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 8, No. 6
  • •  Maple Xiao   
    • p147
    •  PDF 
      

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