Abstract

The ongoing development of technology made it possible to use Social Media (SM) in the work world. The intensification of the incorporation process of Social Media into work culture caused diverse socioeconomic changes. The goal in this paper is to highlight drastic changes and tendencies that have occurred and to provide an analysis of these changes. The strategy in this paper is to provide a theoretical basis along with analysis, providing statistics and explanations. The paper is organised as follows. Section 2 describes new ways of working that have recently appeared in work culture. The increasing loyalty to private and professional responsibility takes place of hierarchy that used to be a classic model of working in previous years. Section 3 explains how new forms of communication change working habits and shows the change of users’ nature - from pure consumers to co-creators. Section 4 discusses the tendency of sharing personal information on the Web and probable risks of revealing so much information. Section 5 provides information on the anonymity and its role in communication. Finally, the last section presents findings and conclusions.

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