Abstract

The objectives of this research were 1) To analyze the current conditions, desired conditions  and influencing factors that subjective well-being of private university students. 2) To develop the sustainable educational management strategies for enhancing subjective well-being of private university students. 3) To evaluate the feasibility and the adaptability of the strategies for sustainable development of enhancing subjective well-being of private university students. A multi-stage sampling method was employed to select 384 private university students as the sample group for the questionnaire. Additionally, purposive sampling was used to select 12 experts for the interviews, and for the focus group discussion, and 5 experts for the strategy evaluation. The research instruments included questionnaire, interview and evaluation form. The statistics were frequency and percentage, mean and standard deviation, Modified Priority Needs Index and content analysis.

The results were found that: 1) The current situation and expected status of subjective well-being among college students in private universities can be divided into four aspects: individual factors, family factors, school factors, and social factors. All levels needed to development. 2) Strategies for enhancing the subjective well-being of private university students, as followed: (1) Activate the subject's initiative (2) Establish a family support alliance (3) Innovative school system supply (4) Improve the social ecological environment. 3) The adaptability and feasibility evaluation results of the strategies were in respectively highest levels

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