Abstract

This research is a two-semester experimental program that uses Freshman’s “Finance Career Planning” of the undergraduate program of the finance department of the National Taipei University of Business (NTUB) as the experimental curriculum. This research explores and analyzes two models of “Specialty-oriented career planning course” to see if there is a difference in students’ course satisfaction. The features of the second model include specialty-oriented lectures by finance alumni and assignments requiring the interviewing of upperclassmen, in addition to studying career counseling theory and specialty-topic content sharing. This research finds that there is a significant difference in students’ course satisfaction within the two models of “specialty-oriented career planning course”, wherein the second model is considered better than the first model, and the average scores of the five indicators of students’ course satisfaction have all reached a significant level (the richness of course content, the clarity of lecturer’s conveyance, the level of personal learning acquirement, the relevancy of course content to the topic, the design of course process and activities). This research proposes the following recommendations, in accordance with the research findings, that institutions of higher education should offer practical and feasible specialty-oriented career planning courses.

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