Abstract

Providing netizens with free psychological guidance and counseling, of which an important link is to improve web psychological counselors’ motivation for free services, is an integral part of establishing China’s web service system for mental health. Based on the case study of China’s largest free psychological counseling website—www.psy525.cn, this study found that objective factors such as age, professional background, grade of practice qualification, authentication of practice qualification, and service providers’ group affiliation could have remarkable influences on web psychological counselors’ behavior and performance that reflect their motivation for free services indirectly.

This work is licensed under a Creative Commons Attribution 4.0 License.