Vol. 10, No. 2 (2018), International Journal of Marketing Studies

• • Putting Words into Action: Marketing Organic Products with Existing Brand Associations
  • •  Maren Vos   
    •  Jos Bartels   
    • p1
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• • Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong
  • •  Grace Chan   
    •  Ada Lee   
    •  Connie Wong   
    • p16
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• • Literature Review on the Use of Sex Appeal vs Non-Sex Appeal Advertising in the Malaysian Context
  • •  Rakesh Sarpal   
    •  Rosli Saleh   
    •  Tan Teck   
    •  Kueh Chia   
    •  Lim Yee   
    • p28
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• • Forces Driving Purchasing Behaviour of Tourists Hotels Along Tourist-Agricultural Supply Chain in Zanzibar
  • •  Kenneth Bengesi   
    •  Juma Abdalla   
    • p36
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• • Socially Irresponsible Corporations and Choices of Consumers: Altruism, Retaliation, or Demand for Reparation?
  • •  Bryan Chen   
    •  Mei-Hua Chen   
    •  Pei-Ni Tai   
    • p47
    •  PDF 
      
• • Exploring Factors Affecting Consumers’ Adoption of Shopping via Mobile Applications in Turkey
  • •  Oguz YILDIZ   
    •  Hakan KITAPCI   
    • p60
    •  PDF 
      
• • The Influence of Involvement and Awareness on UAE Women Attitude Towards Fashion Clothing
  • •  Hamza Khraim   
    • p76
    •  PDF 
      
• • Is Bottled Water Commodity in Saudi Arabia?
  • •  Abdullah Alhidari   
    •  Soad Almeshal   
    • p86
    •  PDF 
      
• • Examining New Product Financial Performance Through Marketing Intelligence Quality, Customer Interaction Capabilities and Customer-Centric Commitment on Jordan’s Micro Retail Fashions
  • •  Akif Al-Zyadat   
    •  Ayed Al-Zyadat   
    • p95
    •  PDF 
      
• • Fomsumerism: A Theoretical Framework
  • •  Metin Argan   
    •  Mehpare Tokay-Argan   
    • p109
    •  PDF 
      
• • Impact of Entrepreneurial Orientation and Network Resource Utilization on Internationalization of SME’s: Evidence from Pakistan
  • •  Muhammad Hanif   
    •  Madiha Irshad   
    • p118
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• • A Study on Malaysian Consumers’ Attitude and Behavioral Intention Towards Print Advertising
  • •  Bee Eng Chew   
    •  Azaze-Azizi Abdul Adis   
    • p132
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• • E-Banking Effects on Customer Satisfaction: The Survey on Clients in Jordan Banking Sector
  • •  Thabit Altobishi   
    •  Gizem Erboz   
    •  Szilard Podruzsik   
    • p151
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 10, No. 2
  • •  Alyssa Sun   
    • p162
    •  PDF 
      

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