Vol. 8, No. 4 (2016), International Journal of Marketing Studies

• • Preference Inferences from Eye-Related Cues in Sales-Consumer Settings: ERP Timing and Localization in Relation to Inferring Performance and Oxytocin Receptor (OXTR) Gene Polymorphisms
  • •  Willem Verbeke   
    •  Rumen Pozharliev   
    • p1
    •  PDF 
      
• • Understanding the Customer Journey to Create Excellent Customer Experiences in Bookshops
  • •  Michela Addis   
    • p20
    •  PDF 
      
• • Mobile Marketing in China: Can WeChat Turn Their New Advertising Strategy into a Sustainable Advantage?
  • •  Diana Kontsevaia   
    •  Paul Berger   
    • p37
    •  PDF 
      
• • Spectators’ Awareness, Attitudes and Behaviors towards a Stadium’s Social Media Campaign
  • •  Ricard Jensen   
    •  Yam Limbu   
    • p44
    •  PDF 
      
• • Competing Model of Event Marketing Activities
  • •  Shwu-Ing Wu   
    • p52
    •  PDF 
      
• • Effects of Knowledge Management on the Operational Performance of the B&B Industry
  • •  Jui-Lung Chen   
    • p67
    •  PDF 
      
• • Social Networks and Customer Relationship Development at the Saudi Telecommunication Service Providers
  • •  Mahmoud Saleh   
    • p77
    •  PDF 
      
• • An Extended Model of Behavioural Process in Consumer Decision Making
  • •  Nagasimha Kanagal   
    • p87
    •  PDF 
      
• • Effects of Marketing Theories and Customer Relationship Management on Small Colleges
  • •  Melissa Martirano   
    • p94
    •  PDF 
      
• • A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao
  • •  Xi Li   
    •  Huawen Shen   
    •  Huijun Wen   
    • p117
    •  PDF 
      
• • Relational Direction Model (RDM) of E-Retailing Developed during Research on Direction of Online Retailing (In the Context of United Arab Emirates)
  • •  Ashok Chopra   
    • p124
    •  PDF 
      
• • University Students’ Attitudes towards Advertising: A Study of Dhaka City of Bangladesh
  • •  Md. Ashiqur Rahman   
    • p146
    •  PDF 
      
• • Research on the Structure of Valuation Effects: A Comparative Analysis Based on the Developed and Emerging Market Countries
  • •  Jiaqian Liu   
    • p155
    •  PDF 
      
• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 8, No. 4
  • •  Maple Xiao   
    • p163
    •  PDF 
      

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