Vol. 1, No. 1 (2009), International Journal of Marketing Studies

• • International Journal of Marketing Studies, Vol. 1, No. 1, May 2009
  • •  Editor IJMS   
    • p0
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• • A Review of Marketing Mix: 4Ps or More?
  • •  Chai Lee Goi   
    • p2
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• • How to Perfect the Interpretation and Translation in Engineering Projects
  • •  Ying Shen   
    • p16
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• • The Study of China Retail Business Development Strategy
  • •  Jing Sun   
    •  Jingting Ma   
    • p19
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• • Graduates’Work Experiences in Small and Medium Enterprises in the Northern States of Malaysia
  • •  Mohd Noor Mohd Shariff   
    •  Abu Mansor Ahmad   
    •  Azman Ismail   
    • p23
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• • McDonald’s New Communication Strategy on Changing Attitudes and Lifestyle
  • •  Tianbai Deng   
    • p37
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• • Empirical Research of the Capital Structure Influencing Factors of Electric Power Listed Companies
  • •  Yuanxin Liu   
    •  Xiangbo Ning   
    • p43
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• • GIS in Indian Retail Industry-A Strategic Tool
  • •  Sita Mishra   
    • p50
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• • Analysis and Countermeasures of China’s Network Marketing
  • •  Xiangyu Meng   
    •  Yake Cao   
    • p58
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• • XPCG System Innovation Research under the Conditions of Market Economy
  • •  Shaolei Liu   
    •  Shixue Qiang   
    •  You Hu   
    • p62
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• • Retaining Customers through Relationship Marketing in an Islamic Financial Institution in Malaysia
  • •  Kamsol Mohamed Kassim   
    •  Anuar Bahari   
    •  Norizah Kassim   
    •  Nik Ramli Nik Abdul Rashid   
    •  Kamaruzaman Jusoff   
    • p66
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• • An Empirical Analysis on the Monopoly of Designated Health-care Institutions in China’s New-type Rural Cooperative Medical System
  • •  Shiwen Zeng   
    •  Yang Hao   
    • p72
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• • Market Orientation Critical Success Factors of Malaysian Manufacturers and Its Impact on Financial Performance
  • •  Sany Mokhtar   
    • p77
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• • The Impact and Countermeasures of RMB Appreciation on Export-Based Enterprises in China
  • •  Min Yuan   
    •  Zhuang Zhou   
    • p85
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