Vol. 7, No. 3 (2015), International Journal of Marketing Studies

• • Game of Skill or Game of Luck? Motivations for Gambling
  • •  Valeria De Bonis   
    •  Alessandro Gandolfo   
    • p1
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• • Evaluating the Quality of Hospitality and Tourism Education in Vocational Institute in China
  • •  Huawen Shen   
    •  J. M. Luo   
    •  C. F. Lam   
    • p12
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• • Critical Success Factors for Leading Hotel Brands in Asia: A Case Study of Banyan Tree
  • •  Huawen Shen   
    • p19
    •  PDF 
      
• • Evolution of Service Products on Travel Sites and the Effect of that on Traffic: A Longitudinal Study
  • •  Rania Hussein   
    • p27
    •  PDF 
      
• • Market Orientation and the Performance of Small and Medium-Sized Manufacturing Enterprises in the Accra Metropolis
  • •  Francis Boachie-Mensah   
    •  Kassimu Issau   
    • p39
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• • Competitive Benchmarking Adoption Issues in the Hotel Sector in Petra, Jordan
  • •  Naseem Twaissi   
    •  Jebril Alhelalat   
    • p53
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• • A Good Quality Service Provision in the Network Service in Ghana: A Case Study of MTN Ghana
  • •  Alhassan Bunyaminu   
    •  Fidelis Quansah   
    • p63
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• • The Impact of Internal Marketing on the Mental Image of the Tourism Program
  • •  Salem AL-Rhaimi   
    • p76
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• • Determinants of Destination Knowledge Acquisition in Religious Tourism: Perspective of Umrah Travelers
  • •  Siti Hassan   
    •  Siti Mohamed Zainal   
    •  Osman Mohamed   
    • p84
    •  PDF 
      
• • Applications of Planned Behavior Theory (TPB) in Jordanian Tourism
  • •  Mamdouh AL Ziadat   
    • p95
    •  PDF 
      
• • Marketing Jordan as a Regional Medical Service Center (View Point of Employee)
  • •  Mahmud Dalbooh   
    • p107
    •  PDF 
      
• • Research on the Community Participation Strategy of Luoshijiang Wetland Ecotourism
  • •  Mingqiang Lu   
    •  Ning Wang   
    • p120
    •  PDF 
      
• • Brand the Pricing: Critical Critique
  • •  Syed Hasnain Alam Kazmi   
    • p125
    •  PDF 
      
• • Developments in Promotion Strategies: Review on Psychological Streams of Consumers
  • •  Syed Hasnain Alam Kazmi   
    • p129
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• • The Effect of Self-Congruency on Customer Behavior and Involvement
  • •  Hossein Mahjoub   
    •  Asadollah KordNaeij   
    •  Fereshteh Moayad   
    • p139
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• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 7, No. 3
  • •  Maple Xiao   
    • p148
    •  PDF 
      

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