Critical Success Factors for Leading Hotel Brands in Asia: A Case Study of Banyan Tree

  •  Huawen Shen    


This study examines the critical success factors for Banyan Tree hotels which is a brand of Asian origin. Strategic choices, quality product, human resource management and Asianess are identified as four critical factors from three data sources-site visits, websites analysis and in-depth interviews. The implications are also provided for the success development of Banyan Tree hotels as well as Asian hospitality industry.

This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1918-719X
  • ISSN(Online): 1918-7203
  • Started: 2009
  • Frequency: quarterly

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