Vol. 15, No. 2 (2023), International Journal of Marketing Studies

• • Consumer Preferences and Attitudes in Debt Collection: A Cross-Generational Investigation
  • •  Minou Goetze   
    •  Christina Herdt   
    •  Ricarda Conrad   
    •  Stephan Stricker   
    • p1
    •  PDF 
      
• • Role of Self-Regulatory in Luxury Brands’ Social Media Advertising
  • •  Eunseon Kwon   
    •  Liang Ma   
    • p25
    •  PDF 
      
• • Factors Influencing Impulse Buying Behavior Among Young Male Consumers in Saudi Arabia
  • •  Kholoud Alqutub   
    • p36
    •  PDF 
      
• • Factors Influencing Firm Sales Growth: An Instrumental Variable Analysis
  • •  Abdisalan Salad Warsame   
    • p51
    •  PDF 
      
• • Apparel Mass Customization Digital Natives: New Insights into Development and Technology Implementation
  • •  Moudi Almousa   
    • p61
    •  PDF 
      
• • Impact of E-marketing Capabilities and E-marketing Orientation on Sustainable Firm Performance of SME in KSA Through E-relationship Management
  • •  Bandar Khalaf Alharthey   
    • p71
    •  PDF 
      
• • The Impact of Greenwashing on Brand Reputation, Brand Credibility, and Green Brand Equity: Evidence from the Household Appliances Market
  • •  Sally Mohamed Amer   
    •  Moataz El Sayed Mohamed Abo El Ezz   
    • p84
    •  PDF 
      
• • Determinants of Commercial Real Estate Market Performance: The Case of Addis Ababa, Ethiopia
  • •  Thomas Immanuel   
    •  Getie Andualem   
    • p98
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 15, No. 2
  • •  Alyssa Sun   
    • p129
    •  PDF 
      

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