Abstract

Impulse buying is a prominent concept in the study of consumer behavior. Due to humans’ complex psychological nature, many industries focus on impulse buying and design their marketing strategies accordingly. This research investigates the personal factors that affect impulse buying behavior among young men in Saudi Arabia. This study also investigates the effect of situational variables, including family influence, time availability, money availability, and hedonic shopping, on the impulse buying behavior of men in the Saudi Arabian context, focusing on the Western region. The study specifically focuses on purchasing personal items such as perfumes, clothing, and shoes. A survey questionnaire was administered to a convenient sample of 385 males aged between 18 and 50 residing in Western Saudi Arabia. The collected response was analyzed using the statistical software SPSS. The findings of the study indicate that time availability, money availability, and hedonic buying positively influence impulse buying behavior among men living in Saudi Arabia. Notably, this study revealed that family factors had a detrimental consequence on impulsive buying behavior among Saudi men. However, this study had limitations, such as sample size and geographical focus, should be considered when interpreting results. Future research should aim to broaden scope by including a larger and more diverse sample to obtain a more inclusive understanding of impulse buying behavior in Saudi Arabia.

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