Vol. 15, No. 1 (2023), International Journal of Marketing Studies

• • Image Transfer in Sports Creative Sponsorship and Participation Sponsorship: What’s the Difference?
  • •  Chedlia Fitouri   
    •  Fatma Hassan Abdel Baset Morgan   
    •  Zeineb Zarai   
    • p1
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• • Factors Affecting Customer Satisfaction in Purchasing Car
  • •  Mandy Mok Kim Man   
    •  Lim Rui Yang   
    • p12
    •  PDF 
      
• • Advertising in the Metaverse: Opportunities and Challenges
  • •  Bassant Eyada   
    • p22
    •  PDF 
      
• • The Mediating Role of Green Purchase Intention between Antecedents of Green Purchase Intention and Consumer’s Green Buying Behaviour: Empirical Evidence in Ethiopia
  • •  Getie Andualem Imiru   
    • p31
    •  PDF 
      
• • Consumer Buying Behavior During the Epidemics Spread: Through Application on COVID-19 Pandemic
  • •  Eman Wadie Abd El-Halim Afifi   
    • p59
    •  PDF 
      
• • The Impact of Electronic Commerce on Consumer Satisfaction and Consumer Preferences for Retail Stores in Saudi Arabia
  • •  Asma Abdulaziz Aljarbou   
    • p90
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• • Materialistic Consumers Who Need To Signal Their Status: Examination of Antecedents and Consequences of Consumers’ Luxury Brands Engagement on Social Media
  • •  Eunseon Kwon   
    • p98
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 15, No. 1
  • •  Alyssa Sun   
    • p111
    •  PDF 
      

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