Abstract

Research shows that, in the quest for profit, some producers and marketers are likely to pay little attention to basic consumer rights. Even their formal business strategies and policies in relation to consumer protection are not appropriately turned into actions in the marketplace. 
This article looks at the marketing literature pertaining to corporate social responsibility and consumerism focusing on basic consumer rights, including the right to safety; the right to be informed; the right to choose and; the right to be heard. The analysis examines various intricacies involved in consumerism in the broad context of corporate social responsibility and ethical marketing behavior, highlighting areas where more attention is needed. The conclusion emphasizes a strong need to establish a universal standardized marketing practice with regard to consumerism in the marketplace.

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