Vol. 4, No. 1 (2012), International Journal of Marketing Studies

• • Market Concentration and the Analysis of Vertical Organization
  • •  Jean-Paul Chavas   
    •  Guanming Shi   
    • p2
    •  PDF 
      
• • Exploring the Relationship between Ethical Sales Behavior, Relationship Quality, and Customer Loyalty
  • •  Laith Alrubaiee   
    • p7
    •  PDF 
      
• • A Study on Effect of Brand Credibility on Word of Mouth: With Reference to Internet Service Providers in Malaysia
  • •  Zahra Seyed Ghorban   
    •  Hossein Tahernejad   
    • p26
    •  PDF 
      
• • Awareness of Food Labeling among Consumers in Groceries in Al-Ain, United Arab Emirates
  • •  Sidiga Washi   
    • p38
    •  PDF 
      
• • Examining Consumer Ethnocentrism amongst Jordanians from an Ethnic Group Perspective
  • •  Saeb Farhan Al Ganideh   
    •  Hameed Al Taee   
    • p48
    •  PDF 
      
• • Challenges Facing Sustainable Real Estate Marketing and Practice in Emerging Economy: Case Study of Nigeria
  • •  Ayotunde Oni   
    •  Michael Adebayo   
    • p58
    •  PDF 
      
• • Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value
  • •  Saif Malik   
    • p68
    •  PDF 
      
• • Consumer Attitudes toward SMS Advertising among Jordanian Users
  • •  Abdulraheem Zabadi   
    •  Mohammad Shura   
    •  E. Elsayed   
    • p77
    •  PDF 
      
• • Small and Medium Enterprises Facing Institutional Barriers in Kosovo
  • •  Florin Peci   
    •  Enver Kutllovci   
    •  Qazim Tmava   
    •  Venet Shala   
    • p95
    •  PDF 
      
• • Unintended Brand Endorsers’ Impact on Luxury Brand Image
  • •  Anita AR   
    • p108
    •  PDF 
      
• • Customer Perception on Service Quality in Retail Banking in Developing Countries - A Case Study
  • •  Mohammad Muyeed   
    • p116
    •  PDF 
      
• • The Impact of Health Service Quality on Patients’ Satisfaction over Private and Public Hospitals in Jordan: A Comparative Study
  • •  Ahmad Ahmad Zamil   
    •  Ahmad Areiqat   
    •  Waleed Tailakh   
    • p123
    •  PDF 
      
• • A Review of the Activities of Advertising Agencies in Online World
  • •  Mehdi Behboudi   
    •  Kambiz Hanzaee   
    •  Amir Koshksaray   
    •  Marziyeh Tabar   
    •  Zinab Taheri   
    • p138
    •  PDF 
      
• • Measuring Tourist Satisfaction by the Jordanian Tourism Services in the Area off Um Qais
  • •  Marzouq Qeed   
    •  Moayyad Fawaeer   
    •  Bader Qaid   
    • p150
    •  PDF 
      
• • Consumer Rights Today: Are They in Business or Out of Business?
  • •  Sami Alsmadi   
    •  Ibrahim Alnawas   
    • p159
    •  PDF 
      
• • Motivating Salespeople to Contribute to Marketing Intelligence Activities: An Expectancy Theory Approach
  • •  Wadie Nasri   
    •  Lanouar Charfeddine   
    • p168
    •  PDF 
      

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