Abstract

Although many studies have focused on the relationship between consumers’ purchase intentions and their knowledge and attitudes of socially and environmentally responsible issues pertaining to the apparel and textiles (AT) industry, few studies have focused on consumers outside the US and UK. Therefore, the purpose of this study was to better understand the sustainability knowledge, attitudes, and purchasing intentions of Chinese consumers. A paper questionnaire consisting of approximately 80 questions and five scales was given to 52 Chinese undergraduate students enrolled in a course at a university located in the Zhejiang province of China during the summer of 2015. As a result of the data analysis, the Chinese students were much more informed of environmental issues within the AT industry as compared to issues of social responsibility, yet also reported strong attitudes regarding the treatment and safety of workers in AT production and how these issues might influence their purchasing intentions.

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