Vol. 8, No. 3 (2016), International Journal of Marketing Studies

• • Understanding Consumer Attitudes Toward Web-based Communication Tools
  • •  Raghu Kurthakoti   
    •  Siva Balasubramanian   
    •  John Summey   
    • p1
    •  PDF 
      
• • Chinese Students’ Knowledge of Environmentally and Socially Sustainable Apparel and Sustainable Purchase Intentions
  • •  Lauren Reiter   
    •  Joy Kozar   
    • p12
    •  PDF 
      
• • Is Social Marketing Experiencing an Identity Crisis?
  • •  Edson Silva   
    •  José Mazzon   
    • p22
    •  PDF 
      
• • The Relationship among Service Quality, Relationship Quality, and Customer Loyalty for Chain Restaurant Industry
  • •  Jui-Lung Chen   
    • p33
    •  PDF 
      
• • Is Sport Sponsorship Global? Evidence from the United States, the United Kingdom, and India
  • •  Noni Zaharia   
    •  Kurt C. Mayer Jr.   
    •  Eric Hungenberg   
    •  Dianna Gray   
    •  David Stotlar   
    • p43
    •  PDF 
      
• • Transcendental Phenomenology: Overlooked Methodology for Marketing Research
  • •  Melissa Martirano   
    • p58
    •  PDF 
      
• • Attitudes Toward and Use of Over-The-Counter Medications among Teenagers: Evidence from an Italian Study
  • •  Cinzia Panero   
    •  Luca Persico   
    • p65
    •  PDF 
      
• • Types of Asymmetries in Exporter-Importer Relationships and Alignment Behaviour
  • •  Cagri Talay   
    •  Volkan Alptekin   
    • p76
    •  PDF 
      
• • Relating Big Five Factor Model to the Acceptance and Use of On-line Shopping
  • •  Mumtaz Mendonca   
    • p89
    •  PDF 
      
• • The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria
  • •  James Adeniran   
    •  Thomas Egwuonwu   
    •  Clara Egwuonwu   
    • p99
    •  PDF 
      
• • Decision-making Behaviours toward Online Shopping
  • •  Liying Wei   
    • p111
    •  PDF 
      
• • Brand Awareness and Brand Preference for Carbonated Soft Drinks: Evidence from Cadbury Schweppes Ethiopia Research Evidence from Life Experience
  • •  Tesfaye Wolde   
    • p122
    •  PDF 
      
• • Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market
  • •  Vilasini Silva   
    •  Jun Yan   
    • p129
    •  PDF 
      
• • A Model of Strategic Marketing Decision Premises
  • •  Linus Osuagwu   
    • p145
    •  PDF 
      
• • Impact of Brand Equity, Advertisement and Hedonic Consumption Tendencies on Cognitive Dissonance: A Mediation Study
  • •  Allah Wasaya   
    •  Bilal Khan   
    •  Muhammad Shafee   
    •  Mirza Mahmood   
    • p154
    •  PDF 
      
• • The Impact of Using Google Search Engine and Yahoo Bing Network on Attracting New Customers Online and on the Effectiveness of Online Advertisements
  • •  Ala’ Alkarablieh   
    • p163
    •  PDF 
      
• • Tourists’ Satisfaction with a Destination: An Investigation on Visitors to Langkawi Island
  • •  Nor Aliman   
    •  Shareena Hashim   
    •  Siti Wahid   
    •  Syahmi Harudin   
    • p173
    •  PDF 
      
• • Green Marketing Activities to Support Corporate Reputation on a Sample from Turkey
  • •  Ugur Bati   
    • p189
    •  PDF 
      
• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 8, No. 3
  • •  Maple Xiao   
    • p202
    •  PDF 
      

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