Abstract

International e-commerce is expanding rapidly in China, and this rate of growth is expected to continue into the future. Pilot projects for importation by e-commerce were launched by the Chinese government in March 2014. These pilots took place in six cities and were intended to encourage international e-commerce. International e-commerce bonded import pilot areas are unprecedented around the world, and the challenges and opportunities of this new method of commerce need to be identified and clarified for all parties involved. This paper examines the trends and characteristics of cross-border e-commerce development in China and the challenges and opportunities for overseas suppliers. Using a SWOT analysis matrix, strategies are suggested for overseas e-commerce businesses who intend to profit from Chinese bonded import pilots.

This work is licensed under a Creative Commons Attribution 4.0 License.