Abstract

The aim of the given research is to find out the factors besides of those based on price, which are affecting
people’s choices when acquiring a new greener vehicle. At first sight it might seem that the answers could be
quite obvious: we can always argue that the market of electric vehicles is very weak, regarding its reliability, the
inconveniences with charging the batteries, the price, the aftermarket, etc. The figures for recent years show that
the level of carbon emissions has decreased due to the sanctions undertaken by the government, such as
congestion charges especially for the central zones of London. The sampling for this research was randomly
chosen people in the streets and shops in Central London. As a result of the survey, data analysis reveals that
customers are mostly affected by the design of electric vehicles. Surprisingly enough price as a factor is only at
the third place of importance for most of the respondents. As the analysis of open questions suggests the majority
is positive for the future of electric vehicles, but they are rather concerned for technical issues such as life of
batteries, charging points around London and surrounding areas.

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