Vol. 6, No. 5 (2014), International Journal of Marketing Studies

• • Making Marketers Ethical: Background Variables for Sales Training Effectiveness
  • •  Casey Donoho   
    •  Timothy Heinze   
    • p1
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• • Digital Strategies of Consumer Involvement and Innovation Dynamics: A Cross-Sector Explorative Study
  • •  Eleonora Paolocci   
    • p21
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• • Mass Media Social Marketing Campaigns: A Practitioners Perspective
  • •  Patrick van Esch   
    •  Darejan Tsartsidze   
    •  Linda van Esch   
    • p40
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• • The Effect of CSII on Armenian-Americans’ Pre-purchase Information-Search Tendencies
  • •  Denver D'Rozario   
    •  Guang Yang   
    • p52
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• • Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect
  • •  M. Deniz Dalman   
    •  Junhong Min   
    • p63
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• • Which Factors Affect Most Buyers’ Choices Between Fuel and Electric Vehicles?
  • •  Rafayela Gyulbudagyan   
    •  Nurul Nizam   
    •  Yasuo Hoshino   
    • p73
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• • The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products
  • •  Shwu-Ing Wu   
    •  Yen-Jou Chen   
    • p81
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• • Psychological Factors Affecting Media Consumption Motivation of Bicultural Arab/Australian Consumers: The Mediating Role of Acculturation
  • •  Ahmad Khaldi   
    • p101
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• • The Effects of Brand Credibility on Customer's WOM Communication: The Moderator Role of Brand Commitment A Conceptual Paper
  • •  Methaq Sallam   
    • p112
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• • A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior
  • •  Shwu-Ing Wu   
    •  Jia-Yi Chen   
    • p119
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• • An Analysis of the Factors Affecting Online Purchasing Behavior of Pakistani Consumers
  • •  Hooria Adnan   
    • p133
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• • Determining New Markets Using Analytic Hierarchy Process: Case Study in Güral Porcelain
  • •  Habibe Sener   
    • p149
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• • Fair-Value Accounting’s Role in the Global Financial Crisis?: Lessons for the Future
  • •  Najeb Masoud   
    •  Abdullah Daas   
    • p161
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• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 6, No. 5
  • •  Maple Xiao   
    • p172
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