Virtual Commerce Management Using Design Thinking Process to Promote Digital Entrepreneurship for Education Studies

  •  Tippawan Meepung    
  •  Sajeewan Pratsri    


The objectives of this research were to (1) develop virtual commerce using the design thinking process to promote modern entrepreneurship, (2) carry out a suitability assessment of this process, and (3) evaluate digital entrepreneurship competency (DEC). The research process was therefore divided into 3 phases in accordance with these aims. The evaluation of the developed model was carried out by 7 experts in related fields, and the implementation of the model was carried using a sample of 50 users. Evaluation was measured on a Likert scale and implementation on a scoring rubric from the data in terms of arithmetic means and standard deviations. The results showed that: (1) the DEC model consists of 6 dimensions: 1. design thinking process, 2. entrepreneurship skills, 3. digital platform, 4. eCommerce Platform, 5. 7Cs, 6. Digital User Citizenship; (2) the DEC model was evaluated as being highly appropriate (X=4.80, S.D.=0.21) and (3) the DEC was rated as being at the highest appropriate level.

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