Abstract

This research was aimed to examine, develop and find out the quality of an interactive learning resource along with contents on a social network to promote Bangchan Subdistrict of Petchaburi Province through the Way of Buddhism, to evaluate the perception and the satisfaction of the sampling group towards the interactive learning resource along with contents on a social network to promote Bangchan Subdistrict of Petchaburi Province through the Way of Buddhism which was developed in accordance with the 5 stages of the ADDIE Model as in Analysis, Design, Development, Implementation and Evaluation. The tools consisted of 1) a questionnaire on the needs analysis, 2) the interactive learning resource along with contents on a social network to promote Bangchan Subdistrict of Petchaburi Province through the Way of Buddhism, 3) evaluation forms for the quality of the contents and the media presentation, 4) a form to evaluate the perception, and 5) a questionnaire on the satisfaction for the sampling group. The data were collected from the people who lived or were involved in Bangchan Subdistrict of Petchaburi Province and followed Facebook Fanpage of Wat Potaimanee, Petchaburi Province, and they had to be followers for at least 1 month and were willing to fill out the questionnaire. They were chosen using purposive sampling method and there were 30 people in total. The findings showed that the needs were at a high level ( = 4.30, S.D. = 1.01). After the design and the development of the resource by the researchers and the evaluation for the quality by the expert panels, it was found that the quality of the contents was at a very good level ( = 4.96, S.D. = 0.20) and the quality of the media presentation was at a very good level ( = 4.72, S.D. = 0.45). The perception of the sampling group was at a high level ( = 4.42, S.D. = 0.69) and the satisfaction of the sampling group was at the highest level ( = 4.59, S.D. = 0.54). Therefore, the interactive learning resource along with contents on a social network to promote Bangchan Subdistrict of Petchaburi Province through the Way of Buddhism could be put into use.

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