Abstract

This research was aimed to develop multimedia and activities to enhance knowledge about arts and cultures for community youths through social lab at the community under the bridge zone 1, to determine the quality of the multimedia and activities, to examine the learning achievement of the community youths, to evaluate the satisfaction of the sampling group and to evaluate the after-action review (AAR) of the organizers. The research tools in this study included the quality evaluation form for contents, the quality evaluation form for media and activities, the learning achievement test, the satisfaction survey for the sampling group towards the multimedia and activities, and the activity to get after-action review (AAR) of the organizers. The sampling group consisted of people who had lived in the community under the bridge zone 1 for over 2 years had participated in this research from the beginning till the end. There were 120 people who filled out the questionnaires. They were chosen using purposive sampling method. The group included local people and community youths. The research results showed that the organizers ran the project about dancing performance alongside single-head drums for the community youths through social lab. The multimedia included vinyl media and video clips to teach dancing performance alongside music from single-head drums. The clips and teaching were made by students who got scholarship from KMUTT for their art and cultural skills and the fence-painting activity was done by graduate students from the LTM652 Principle and Theories of Mass Communication course. The organizers analyzed, designed and developed multimedia and activities in accordance with the ADDIE Model in the first semester of the academic year 2018. The quality of the contents was at a good level (x ̅ = 4.46, S.D = 0.26). The quality of the media and activities was at a very good level (x ̅ = 4.60, S.D = 0.26). The learning achievement of the students from their pre-test and post-test scores showed that their average post-test score was higher with statistical significance at the.05 level. The satisfaction of the sampling group was at the highest level (x ̅ = 4.63, S.D = 0.56), confirming the research hypothesis. The after-action review showed that it was at a good level. The organizers expressed their opinion that the multimedia and activities to enhance knowledge about arts and cultures for community youths through social lab were beneficial for both the organizers and the community youths. The organizers learned how to work as a team and they could use their skills in real situations. They realized the importance of giving, especially teaching knowledge about arts and cultures for community youths. The community youths learned to spend their free time on useful activities and did not involve in drug abuse. They also learned new skills and they could do dancing performance to earn their living on the weekends and holidays or when there were festive events. It could be concluded that the multimedia and activities to enhance knowledge about arts and cultures for community youths through social lab were of good quality and could be applied for real use.

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