Abstract

Critical discourse analysis (CDA) thought that the discourse was concrete social practice, and the language served for the potency, and the discourse embodied the ideology. Two presses about the case that the US Mattel Toy Company recalled toys “Made in China” in Washington Post (newspaper) and New York Times (newspaper) were taken as the language materials and critically analyzed from language environment and discourse structure, and new view and argumentation were attempted to dig the relationships among language, potency and ideology, which could help students to establish the critical thinking, flexibly utilize the discourse analysis tool, enhance the judgment and appreciation ability, directly review the motives concealed in the medias, and understand the media discourses from deeper layer.

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