A Multimodal Discourse Analysis of "Common Destiny" in "The Belt and Road" Documentary on the Xuexi Qiangguo Platform


  •  Bo Xu    

Abstract

Using visual grammar as the theoretical basis, the author makes an analysis of the use of images in the "Belt and Road" documentary "Common Destiny" and reveals that in the "Common Destiny" foreign publicity video the visual grammar analysis shows that the camera operator and the main characters in the "Common Destiny" foreign publicity video is realized via representational, interactive and compositional meanings of the images through the processing of vectors, contacts, viewpoints, distances, information values, framing, saliency values and borders. The analysis shows that the documentary " Common Destiny" mainly uses images of people, near and far viewpoints, social distance and enhancement and highlighting of information values to achieve three representational´╝îinteractive and compositional meanings of the video. The four colors of yellow, blue, red and black chosen in the video symbolize the positive and broad significance of the Belt and Road Initiative, and these elements of cultural context reflect China's offer of a Chinese solution for the development of the world and the building of a community of shared future for mankind.



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