Abstract

The present research’s main purpose is to evaluate the effective factors in customers desire to pay for organic products. The method of research is practical based on the goal of research and due to lack of complete control of research variables is none experimental, based on the data identity, data are qualitative and based on gathering method, data are provided in the field of study and about the feature of research it is communicative-visual kind. The statistical society contains all staffs of Kermanshah province agricultural bank staffs containing 418 people among which 200 peoples selected by the Cochran sample volume determination formula as the statistical sample and by random sampling method and by drawing. The tool to gather information in this research contains a researcher answer sheet whose justification confirmed by the special panel of agricultural training and privilege in Ilam Azad university agricultural management. The research stability obtained through the Cronbach’s alpha at 0.87. The dependant variable also declined to pay for the organic production and dependant variables containing individual features, knowledge to organic production, on time informing and the customer expected features, cultural factors and economical issues. The data analysis by the SPSS software and in two level of descriptive statistics (the central and distributed scales) and analytic statistic correlation coefficient for connecting theories, the average comparing test for the theories comparison and also multiple regressions performed step by step. The results showed that the relation between the economical factors and desire to pay for organic products has positive meaningful relation. The results showed that the economical factors and price, cultural factors and connecting factors to advertisement and informing have the maximum effect on desire for payment by customers for organic products.

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