Interaction Orientation, Innovative Method and Corporate Performance

  •  Xiuming Ma    


With the rapid rise of Internet information technology, communication between enterprises and customers has gradually become a normal. The study found that interaction orientation helps drive innovation in companies. Interactive orientation plays a significant positive role in improving corporate performance. Corporate innovation helps improve corporate performance. The effect of interaction orientation on customer-based profitability is accomplished by relying on corporate innovation, and it plays a part of the intermediary role.

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