Abstract

This paper develops a new mathematical model by using the false demand function and the retailer profit function, to study the retailer-to-individual customer optimal product supply strategies under the false demand pattern, and solve the product profit optimal problem. The research contribution of this paper is to construct the mathematical model of customer discount mode for the retailer-to-individual customer product supply strategies under the false demand pattern. The study results provide a reference for retailers to develop different supply strategies for different types of customers in different demand patterns, enabling them to improve operational performance effectively.

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