Abstract

Under the trend of Chinese enterprise ‘going global’, students with more solid foundation in the management area coupled with strong language skills are preferred by the enterprise. In the management education, virtual reality technology has been used in teaching process to enhance students’ learning effectiveness. This research aims at exploring the use of virtual reality technology in management education under EMI context. With students’ participation in the business communication WebVR platform, their learning effectiveness and perception of learning are evaluated respectively. What’s more, gender difference is analyzed to consider the applicability of this virtual reality platform. Suggestions relevant to education and technology application are provided to different sides to improve teaching and learning performance.

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