Abstract

Artificial intelligence’s (AI) quick development has had a big impact on education, especially in industries like electronic media production that call for both creative expression and practical abilities. In a classroom action research setting, this project investigates how to use AI-powered learning activities to improve students’ proficiency in producing electronic media. We conducted the research with 15 undergraduate students from Kasetsart University’s Digital Technology for Education (DTE) program. Students utilized AI-driven tools, including StoryboardThat, Canva, Microsoft Bing, CapCut, and Adobe Premiere Pro, to complete four media production tasks: storyboard, 3D objects, infographics, and multimedia. The findings revealed that AI tools, particularly user-friendly platforms like Canva and CapCut, significantly improved students’ technical skills and creative capabilities, with high satisfaction reported for tools that simplified complex tasks. Reflective journals indicated enhanced efficiency, creativity, and self-assessment among students. However, tools with complex interfaces, such as Adobe Premiere Pro, presented challenges, underscoring the need for targeted instructional support. This study highlights the potential of AI in fostering both technical proficiency and creative autonomy in media production education while also identifying areas for future improvement in AI tool accessibility and usability.

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