Abstract

The paper studies product design components from the human-environmental relationship perspective. Stimulus responses and customer attitude towards environmental cues are of main interest to marketers and space designers. Findings suggest that a combination of different design elements, such as functional, aesthetic and symbolic impression design influence people behavior and have a direct impact on brand image and product success. The study is a conceptual paper and aims to discuss previous theories, methodologies and applications used in real-world settings regarding the interaction between design and consumer behavior.

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