Abstract

With the rapid development of science and technology, electronic payment platforms have become increasingly mature, and network consumption has become increasingly popular. As a special consumer group, more and more college students tend to become addicted to online shopping. This study examines the probability and difference of 183 college students' online shopping addiction, and puts forward the strategies to cope with it from four perspectives: individual, family, school and society. The results showed that 62.8% of college students were addicted to online shopping. There were significant gender differences in the sub-dimensions of excessive consumption, impaired function, truncation reaction and online shopping pleasure, and women scored higher than men. There are significant grade differences in the dimension of excessive consumption and functional impairment of online shopping addiction. The excessive consumption of freshmen is significantly higher than that of other grades. The scores of functional impairment dimension of freshmen and sophomores are significantly higher than that of other grades.

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