Vol. 5, No. 6 (2013), International Journal of Marketing Studies

• • The Use of Gestalt Approaches for Understanding Adaptive Behaviors in Channels of Distribution
  • •  Brent Wren   
    • p1
    •  PDF 
      
• • Exploring a New Marketing Strategy for Nonprofit Organizations
  • •  NUCB Global Nonprofit Management Team   
    • p8
    •  PDF 
      
• • The Added Value of the Plural Form: Evidence from Dutch Pharmacy Chains
  • •  Rosalie Duijvis   
    •  Ed Peelen   
    •  Kees Montfort   
    •  Harry Commandeur   
    • p15
    •  PDF 
      
• • Service Fairness Scale: Development, Validation, and Structure
  • •  Shueh-Chin Ting   
    • p25
    •  PDF 
      
• • Coopetition, Resource-Based View and Legend: Cases of Christmas Tourism and City of Rovaniemi
  • •  Rauno Rusko   
    •  Petra Merenheimo   
    •  Minni Haanpää   
    • p37
    •  PDF 
      
• • How Improving the Customer Experience Quality and Business Performance? A Case Study by Mystery Shopper Practices
  • •  Yung-Lung Lai   
    •  Shih-Chieh Chang   
    • p52
    •  PDF 
      
• • Customer Loyalty and Profitability: Empirical Evidence of Frequent Flyer Program
  • •  Enny Kristiani   
    •  Ujang Sumarwan   
    •  Lilik Noor Yulianti   
    •  Asep Saefuddin   
    • p62
    •  PDF 
      
• • An Analysis of the Regret Concerning the Process of Purchasing and the Regret Concerning after the Purchasing in the Context of Characteristic Properties
  • •  Nezahat Ekici   
    •  Volkan Dogan   
    • p73
    •  PDF 
      
• • Internet Banking Adoption in Jordan: A Behavioral Approach
  • •  Kholoud Al-Qeisi   
    •  Ghaith Al-Abdallah   
    • p84
    •  PDF 
      
• • Identifying the Factors Influencing Users’ Adoption of Social Networking Websites—A Study on Facebook
  • •  Neelotpaul Banerjee   
    •  Arit Dey   
    • p109
    •  PDF 
      
• • An Investigation into the Determinant of Jordanian Customer’s Loyalty towards Travel Agencies
  • •  Ahmad Shammout   
    •  Raed Algarabat   
    • p122
    •  PDF 
      
• • Key Determinants of Service Quality and Self-Service Technologies in Iranian Banking
  • •  Hossein Vazifehdoost   
    •  Zohreh Akbarpour   
    •  Jamshid Mohammadzadeh Rostami   
    •  Karim Hamdi   
    • p133
    •  PDF 
      
• • Factors Affecting Mobile Phone Purchase in the Greater Accra Region of Ghana: A Binary Logit Model Approach
  • •  Raymond Dziwornu   
    • p151
    •  PDF 
      
• • A Review on the Integration of Supply Chain Management and Industrial Cluster
  • •  Netsanet Tolossa   
    •  Birhanu Beshah   
    •  Daniel Kitaw   
    •  Giulio Mangano   
    •  Alberto De Marco   
    • p164
    •  PDF 
      
• • Influences on Consumers' Recycling Intentions of Compact Fluorescent Lamps—Mercury as a Factor
  • •  David Treumann   
    •  Jonna Holland   
    • p175
    •  PDF 
      
• • Customers Awareness and Satisfaction of Islamic Banking Products and Services: Evidence from the Kuwait Finance House
  • •  Kamal Naser   
    •  Athmar Salem   
    •  Rana Nuseibeh   
    • p185
    •  PDF 
      
• • Comparative Analysis of Internal Service Marketing Strategy and Customers’ Satisfaction in Nigerian Banking Industry between 2005–2009 and 2010–2013
  • •  Festus Nmegbu   
    •  Ogwo Ogwo   
    • p200
    •  PDF 
      
• • The Impact of Marketing Mix Strategy on Hospitals Performance Measured by Patient Satisfaction: An Empirical Investigation on Jeddah Private Sector Hospital Senior Managers Perspective
  • •  Ala'Eddin Ahmad   
    •  Abdullah Al-Qarni   
    •  Omar Alsharqi   
    •  Dalia Qalai   
    •  Najla Kadi   
    • p210
    •  PDF 
      

This work is licensed under a Creative Commons Attribution 4.0 License.