Vol. 5, No. 5 (2013), International Journal of Marketing Studies

• • Relationship between Word-of-Mouth Network and Behavioral Tendency—Preliminary Research for Local Downtown Activation
  • •  Gao wa   
    •  Yoichi seki   
    •  Takayuki takarada   
    • p1
    •  PDF 
      
• • More Promoters and Less Detractors: Using Generalized Ordinal Logistic Regression to Identify Drivers of Customer Loyalty
  • •  En-Chung Chang   
    •  Xiaomeng Fan   
    • p12
    •  PDF 
      
• • Long-term Orientation, Perceived Consumer Effectiveness, and Environmentally Conscious Consumer Behavior: The Case of Turkey
  • •  Misra Gul   
    • p24
    •  PDF 
      
• • Investigating Market Orientation—Business Performance Relationships in the Yogyakarta (Indonesia) Batik Family Firms
  • •  Arif Hartono   
    • p31
    •  PDF 
      
• • Influence of Product Types on Consumer’s Attitude towards Online Shopping: An Empirical Study in the Indian Context
  • •  Hemamalini K.   
    • p41
    •  PDF 
      
• • Personality Traits of Service Providers and Customers' Perceptions of Service Quality: The Case of Air Cargo Services in the United Arab Emirates
  • •  Farouk Saleh   
    •  Farzaneh Yarahmadi   
    • p53
    •  PDF 
      
• • Factors Which Affecting Customer Satisfaction in the Garment Industry of Bangladesh
  • •  Md. Alauddin   
    •  Saiful Tanvir   
    •  Farjana Mita   
    • p64
    •  PDF 
      
• • Cultural Influence on Perceptions of Advertising Creativity: A Cross-Cultural Comparison of U.S. and Korean Advertising Students
  • •  Daechun An   
    • p75
    •  PDF 
      
• • Factors Affecting University Student's Attitudes toward E-Commerce: Case of Mu'tah University
  • •  Mamdouh AL Ziadat   
    •  Malek AL-Majali   
    •  Ayed Al Muala   
    •  Khaldoon Khawaldeh   
    • p88
    •  PDF 
      
• • Consumer Acceptance of Mobile Marketing: An Empirical Study on the Saudi Female
  • •  Soad Al-Meshal   
    •  Mohammad Almotairi   
    • p94
    •  PDF 
      

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