Vol. 5, No. 4 (2013), International Journal of Marketing Studies

• • Does the Role a Pet Played before Disposition, and How the Pet is Lost Influence Pet Owner’s Future Pet Adoption Decision?
  • •  Goitom Tesfom   
    •  Nancy Birch   
    • p1
    •  PDF 
      
• • Perceptions of Service Quality and Behavioral Intentions: A Mediation Effect of Patient Satisfaction in the Private Health Care in Malaysia
  • •  Nor Khasimah Aliman   
    •  Wan Mohamad   
    • p15
    •  PDF 
      
• • The Impact of Retail Store Global-Mindedness on Jordanian Consumers’ Patronage Intention
  • •  Raed Algharabat   
    •  Ahmad Ahmad Zamil   
    • p30
    •  PDF 
      
• • Three Competing Models on Customer Loyalty in the Context of Mobile Subscribers
  • •  Mohammad Akbar   
    • p42
    •  PDF 
      
• • The Role of Information Technology in Customers’ Service Delivery and Firm Performance: Evidence from Nigeria’s Insurance Industry
  • •  Adekunle Idris   
    •  Tajudeen Olumoko   
    •  Sunday Ajemunigbohun   
    • p59
    •  PDF 
      
• • Gender and Relationship Marketing in Nigerian Securities and Stock Brokerage Firms
  • •  Rahim Ganiyu   
    •  Bolajoko Dixon-Ogbechi   
    •  Salome Ighomereho   
    • p72
    •  PDF 
      
• • Factors Influencing the Retention of Customers of Ghana Commercial Bank within the Agona Swedru Municipality
  • •  Rosemond Boohene   
    •  Gloria Agyapong   
    •  Eric Gonu   
    • p82
    •  PDF 
      
• • Trade Sales Promotion Strategies and Marketing Performance in the Soft Drink Industries in Nigeria
  • •  B. Nwielaghi Michael   
    •  E. Ogwo   
    • p96
    •  PDF 
      
• • The Impact of Entrepreneurial Marketing and Business Development on Business Sustainability: Small and Household Footwear Industries in Indonesia
  • •  Ma'mun Sarma   
    •  Stevia Septiani   
    •  Farida Dewi   
    •  Edward Siregar   
    • p110
    •  PDF 
      
• • How to Retain a Bank Customer: A Qualitative Study of Jordanian Banks Relational Strategies
  • •  Muhammed Alnsour   
    • p123
    •  PDF 
      
• • The Influence of Social Media Investment on Relational Outcomes: A Relationship Marketing Perspective
  • •  Melissa Clark   
    •  Joanna Melancon   
    • p132
    •  PDF 
      
• • Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands among Indonesian Consumers
  • •  Anas Hidayat   
    •  Ayu Hema Diwasasri   
    • p143
    •  PDF 
      

This work is licensed under a Creative Commons Attribution 4.0 License.