The Impact of Retail Store Global-Mindedness on Jordanian Consumers’ Patronage Intention

  •  Raed Algharabat    
  •  Ahmad Ahmad Zamil    


This study aims to investigate the impact of Jordanian consumers’ global-mindedness on retail store patronage.
We measured consumer global-mindedness, second-order, via cultural openness and cultural adaptability. In
order to test our proposed framework, we conducted a survey in three different Jordanian cities. Our results
confirm that consumer global-mindedness is a multi-dimensional construct. Further, we found that Jordanian
consumers’ global-mindedness has positive impact on shopping enjoyment and cognition. In return shopping
enjoyment and cognition have positive effects on store patronage.

This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1918-719X
  • ISSN(Online): 1918-7203
  • Started: 2009
  • Frequency: quarterly

Journal Metrics

Google-based Impact Factor (2021): 1.34

h-index (July 2022): 70

i10-index (July 2022): 373

Learn more