Vol. 5, No. 1 (2013), International Journal of Marketing Studies

• • Consumers’ Intention to Stay with a Brand: An Examination of Potential Precursors for Brand Switching
  • •  Laura Kokkiadi   
    •  Robert Blomme   
    • p1
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• • A Three-Component Definition of Strategic Marketing
  • •  Jeremiah Iyamabo   
    •  Olutayo Otubanjo   
    • p16
    •  PDF 
      
• • Analysis of Cement Market in Northern Nigeria
  • •  Abdul Ganiyu Femi Sumaila   
    • p34
    •  PDF 
      
• • Dealer’s Legitimate Power and Relationship Quality in Gaunxi Distribution Channel: A Social Rule System Theory Perspective
  • •  Richard Chinomona   
    • p42
    •  PDF 
      
• • The Extended Corporate Identity Mix
  • •  Olutayo Otubanjo   
    • p59
    •  PDF 
      
• • How Promotional Activities and Evaluative Factors Affect Destination Loyalty: Evidence from International Tourists of Vietnam
  • •  Wen-Hsiang Lai   
    •  Nguyen VInh   
    • p70
    •  PDF 
      
• • M-Consumer Segmentation: M-Communication, M-Distribution, and M-Accessibility
  • •  Ju-Young Kang   
    •  Kim Johnson   
    • p86
    •  PDF 
      
• • The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns: An Emerging Concept
  • •  Patrick van Esch   
    •  Linda van Esch   
    •  James Cowley   
    • p96
    •  PDF 
      
• • Customer Relationship Management: A Key to Organisational Survival and Customer Loyalty in Ghana’s Banking Industry
  • •  Peter Anabila   
    •  Dadson Awunyo-Vitor   
    • p107
    •  PDF 
      
• • Cultural Omnivores’ Consumption: Strategic and Inclusively Exclusive
  • •  Yoo Jin Kwon   
    •  Kyoung-Nan Kwon   
    • p118
    •  PDF 
      
• • Political Marketing: An Effective Strategy for Quality Leadership and Sustainable Democracy in Nigeria
  • •  Olafemi Olotu   
    •  Victor Ogunro   
    • p128
    •  PDF 
      
• • Empirical Determinants of the Choice of Intermediaries by Selected Multinationals Operating in Nigeria’s Food/Drinks Market
  • •  Patrick Ladipo   
    •  Waid Alarape   
    •  Kennedy Nwagwu   
    • p134
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• • Understanding the Consumption of Television Programming: Development and Validation of a Structural Model for Quality, Satisfaction and Audience Behaviour
  • •  Carmen Manero   
    •  Esperanza Uceda   
    •  Víctor Serrano   
    • p142
    •  PDF 
      
• • Affective and Cognitive: Consumers Attitude toward Practicing Green (Reducing, Recycling & Reusing)
  • •  Ehsaneh N. M. Nameghi   
    •  M. A. Shadi   
    • p157
    •  PDF 
      

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