Vol. 3, No. 2 (2011), International Journal of Marketing Studies

• • User Ratings and Willingness to Express Opinions Online
  • •  Jaehyun Hong   
    •  Hee Sun Park   
    • p2
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• • Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector
  • •  Eduard Cristóbal   
    •  Frederic Marimon   
    •  Natalia Daries   
    •  Yolanda Montagut   
    • p16
    •  PDF 
      
• • An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan
  • •  Wisal Ahmad   
    •  Zahid Mahmood   
    • p32
    •  PDF 
      
• • Price Effects of Landfills on Residential Housing in Lagos, Nigeria
  • •  O.A. Akinjare   
    •  S.A. Oloyede   
    •  C.A. Ayedun   
    •  O.C Oloke   
    • p64
    •  PDF 
      
• • An Empirical Investigation of the Determinants of User Acceptance of Electronic Exchanges (Case Study: Buying and Selling Section of Active Companies of Iran's Textile Industry)
  • •  Hassan Ghorbani   
    •  Fatemeh Alsadat Madani   
    • p73
    •  PDF 
      
• • Customer Satisfaction in the Outdoor Advertising Industry: A Case of Alliance Media Ghana Limited
  • •  Regina Appiah-Gyimah   
    •  Rosemond A. Boohene   
    •  Gloria K. Q. Agyapong   
    •  Kwame A. Boohene   
    • p82
    •  PDF 
      
• • On Necessity and Urgency of Environmental Cost Control in Jilin’s Farming Industry
  • •  Chuanlian Song   
    • p92
    •  PDF 
      
• • Relationship between Internal Marketing and Service Quality with Customers' Satisfaction
  • •  Abdelmoti Suleiman Aburoub   
    •  Abdullah Mohammad Hersh   
    •  Kalil Aladwan   
    • p107
    •  PDF 
      
• • Development Dilemma in China’s National Sports Tourism Industry and Countermeasures
  • •  Yun Ma   
    • p119
    •  PDF 
      
• • The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers
  • •  Hamza Salim Khraim   
    • p123
    •  PDF 
      
• • Marketing Strategies for the Developing Tourism and Its Impact on the Poverty Alleviation in Sindh
  • •  Muhammad Suhail Nazar   
    •  Abdul Latif   
    •  Najma Noor Phulpoto   
    •  Faiz Muhammad Shaikh   
    • p134
    •  PDF 
      
• • The Comparative Analysis of Affecting Factors on Purchasing Domestic and Imported Cars in Iran Market - Using AHP Technique
  • •  Seyed Fathollah Amiri Aghdaie   
    •  Ehsan Yousefi   
    • p142
    •  PDF 
      
• • A Research on Development and Legalization of Non-governmental Financing in Jilin Province
  • •  Zhenghong Che   
    •  Xianxue Li   
    • p151
    •  PDF 
      
• • Comparative Studies of the Football Industries in China and Britain
  • •  Hongquan Li   
    •  Houzhong Jin   
    •  Guoying Yuan   
    •  Chuanchuan Kong   
    •  Yongmin Hua   
    •  Li Lin   
    • p157
    •  PDF 
      
• • An Analysis of Clients' Satisfaction with Mortgage Valuation Reports in Nigeria
  • •  Oluwunmi, Adedamola O.   
    •  Ajayi, Cyril, A.   
    •  Olaleye, Abel   
    •  Fagbenle, Olabosipo I.   
    • p160
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• • An Exposition on Principals’ Influence in Real Estate Negotiation
  • •  Iroham, C. O.   
    •  Oluwunmi, A. O.   
    •  Oluwatobi. A. O.   
    • p169
    •  PDF 
      

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