Vol. 3, No. 1 (2011), International Journal of Marketing Studies

• • The Effect of Financial Crisis in Corporate Social Responsibility Performance
  • •  Grigoris Giannarakis   
    •  Ioannis Theotokas   
    • p2
    •  PDF 
      
• • Integrating Product and Corporate Brand Equity into Total Brand Equity Measurement
  • •  Hamed M. Shamma   
    •  Salah S. Hassan   
    • p11
    •  PDF 
      
• • Measuring Commuters’ Perception on Service Quality Using SERVQUAL in Public Transportation
  • •  Kokku Randheer   
    •  Ahmed A. AL-Motawa   
    •  Prince Vijay. J   
    • p21
    •  PDF 
      
• • Qualitative Insights into Market Orientation in Small Ghanaian Businesses
  • •  Robert Ebo Hinson   
    •  Mohammed Abdulai Mahmoud   
    • p35
    •  PDF 
      
• • Kuwait National Petroleum Company (KNPC) Marketing Strategy in Oil Sector
  • •  Ahmad Assaf Alfadly   
    • p45
    •  PDF 
      
• • E-banking Functionality and Outcomes of Customer Satisfaction: An Empirical Investigation
  • •  Ala`Eddin Mohd Khalaf Ahmad   
    •  Hasan Ali Al-Zu’bi   
    • p50
    •  PDF 
      
• • How Agency-Theoretic Factors Affect the Delegation of Pricing Authority to the Sales Force: An Empirical Study
  • •  Alireza Fazlzadeh   
    •  Pegah Mohammadi   
    •  Abolfazl Sepehrfar   
    • p66
    •  PDF 
      
• • The Extent to Which Jordanian Doctors and Nurses Perceive the Accreditation in Private Hospitals
  • •  Salah M. Diab   
    • p78
    •  PDF 
      
• • Belief Dimensions and Viewer’s Attitude towards TV Advertising in Thailand
  • •  Chuthamas Chittithaworn   
    •  Md. Aminul Islam   
    •  Orachot Thooksoon   
    • p95
    •  PDF 
      
• • The Mediating Effect of Patient Satisfaction in the Patients' Perceptions of Healthcare Quality – Patient Trust Relationship
  • •  Laith Alrubaiee   
    •  Feras Alkaa'ida   
    • p103
    •  PDF 
      
• • Factors that Influence Customers’ Buying Intention on Shopping Online
  • •  Yulihasri Eri   
    •  Md. Aminul Islam   
    •  Ku Amir Ku Daud   
    • p128
    •  PDF 
      
• • On Marketization Mode of College and University Sports Grounds and Stadiums in Shandong Province
  • •  Yun Ma   
    • p140
    •  PDF 
      
• • Research on Strategic Marketing in Leisure Sports Enterprises
  • •  Hongquan Li   
    •  Houzhong Jin   
    • p144
    •  PDF 
      
• • The Effect of Internal Marketing on Organizational Commitment from Market-Orientation Viewpoint in Hotel Industry in Iran
  • •  Mehdi Abzari   
    •  Hassan Ghorbani   
    •  Fatemeh Alsadat Madani   
    • p147
    •  PDF 
      
• • Reference and Anchor Points in Property Negotiation: What Influence Has the Estate Valuer?
  • •  IROHAM, Chukwuemeka Osmond   
    •  OLOYEDE, Samuel Adesiyan   
    •  AKINJARE, Omolade Adedoyin   
    • p156
    •  PDF 
      
• • Reinventing Business Growth through Franchising in Developing Economies: A Study of the Nigerian Fast Food Sector
  • •  Olafemi Ayopo Olotu   
    •  Folorunsho Awoseila   
    • p162
    •  PDF 
      

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