Kuwait National Petroleum Company (KNPC) Marketing Strategy in Oil Sector

  •  Ahmad Assaf Alfadly    


This article evaluates the marketing challenges faced by the Kuwait National Petroleum Company (KNPC).
When global companies such as KNPC experience extreme criticism, they usually are tasked with identifying
optimum solutions to reverse the negativity. This analysis provides some potential marketing strategies that can
be implemented to resolve the issues within this article.

This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1918-719X
  • ISSN(Online): 1918-7203
  • Started: 2009
  • Frequency: quarterly

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