Vol. 2, No. 2 (2010), International Journal of Marketing Studies

• • Customer Satisfaction in the Hotel Industry: A Case Study from Sicily
  • •  Gandolfo Dominici   
    •  Rosa Guzzo   
    • p3
    •  PDF 
      
• • Comparison of Service Quality Gaps among Teachers and Students as Internal and External Customers
  • •  Rahim Mosahab   
    •  Osman Mahamad   
    •  T. Ramayah   
    • p13
    •  PDF 
      
• • An Evaluation of Logistics Determinants, Business Relationships and Firms Characteristics of the Greek Small and Medium Enterprises
  • •  Vassilis Orfanos   
    •  John Mylonakis   
    •  Michalis Evripiotis   
    • p21
    •  PDF 
      
• • Acceptance of Product Placement in Italy: Effects of Personality and Product/Consumer Interactions
  • •  Gianluigi Guido   
    •  Alessandro M. Peluso   
    •  Piermario Tedeschi   
    •  Chiara Nicole   
    •  Cristina Lauretti   
    •  Adele Caciula   
    • p34
    •  PDF 
      
• • Perceived Justice in Service Recovery and Recovery Satisfaction: The Moderating Role of Corporate Image
  • •  Davoud Nikbin   
    •  Ishak Ismail   
    •  Malliga Marimuthu   
    •  Mohammad Jalalkamali   
    • p47
    •  PDF 
      
• • The Impact of Service Quality on Customer Loyalty: A Study of Banks in Penang, Malaysia
  • •  Lo Liang Kheng   
    •  Osman Mahamad   
    •  T. Ramayah   
    •  Rahim Mosahab   
    • p57
    •  PDF 
      
• • Impact of Service Orientation on Frontline Employee Service Performance and Consumer Response
  • •  Rong-Da Liang   
    •  Hsing-Chau Tseng   
    •  Yun-Chen Lee   
    • p67
    •  PDF 
      
• • Impact of Online/Internet Marketing on Computer Industry in Malaysia in Enhancing Consumer Experience
  • •  Hamed Armesh   
    •  Habibollah Salarzehi   
    •  Habibollah Salarzehi   
    •  Noor Mohammad Yaghoobi   
    •  Noor Mohammad Yaghoobi   
    •  Alireza heydari   
    •  Alireza heydari   
    •  Davoud Nikbin   
    •  Davoud Nikbin   
    • p75
    •  PDF 
      
• • Evaluating the Adoption and Use of Internet-based Marketing Information Systems to Improve Marketing Intelligence (The Case of Tourism SMEs in Jordan)
  • •  Basheer AL-allak   
    • p87
    •  PDF 
      
• • Seasonality in Consumption: An Economic Analysis of the Alimentary Patterns in Greece (1957 -2005)
  • •  Ioannis Sotiropoulos   
    •  Georgios Georgakopoulos   
    •  Konstantina Pendaraki   
    • p102
    •  PDF 
      
• • Economic Model Analysis of Enterprise Brand after Introducing Personal Brand
  • •  Nan Sha   
    •  Min Wang   
    •  Wenhua Yuan   
    • p107
    •  PDF 
      
• • General Attitude towards Advertising: Cultural Influence in Pakistan
  • •  Muhammad Usman   
    •  Saqib Ilyas   
    •  Muhammad Farooq Hussain   
    •  Tahir Masood Qureshi   
    • p124
    •  PDF 
      
• • Employee’s Market Orientation and Business Performance in Nigeria: Analysis of Small Business Enterprises in Lagos State
  • •  Yunus Adeleke Dauda   
    •  Waidi Adeniyi Akingbade   
    • p134
    •  PDF 
      
• • Using Geographic Information System to Visualize Travel Patterns and Market Potentials of Petra City in Jordan
  • •  Marzouq Ayed Al qeed   
    •  Ibrahim K. Bazazo   
    •  Abdelbaset Ibrahim Hasoneh   
    •  Bader Ayed Al qaid   
    • p144
    •  PDF 
      
• • Iran Accession to WTO and Its Effects on Food Industries
  • •  Seyed Fathollah Amiri Aghdaie   
    •  Hamid Davari   
    • p160
    •  PDF 
      
• • Measuring Religiosity in Consumer Research from Islamic Perspective
  • •  Hamza Khraim   
    • p166
    •  PDF 
      
• • Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective
  • •  Norzalita Abd Aziz   
    •  Norjaya Mohd Yasin   
    • p180
    •  PDF 
      
• • Service Poka Yoke
  • •  Arash Shahin   
    •  Maryam Ghasemaghaei   
    • p190
    •  PDF 
      
• • International Students’ Choice Behavior for Higher Education at Malaysian Private Universities
  • •  Siti Falindah Padlee   
    •  Abdul Razak Kamaruddin   
    •  Rohaizat Baharun   
    • p202
    •  PDF 
      
• • Beyond Price – An Exploration into the Factors That Drive Young Adults to Purchase Online
  • •  Justin Beneke   
    •  Marie-Kristin Scheffer   
    •  Wei Du   
    • p212
    •  PDF 
      
• • The Effects of Security and Privacy Information on Trust & Trustworthiness and Loyalty in Online Marketing in Malaysia
  • •  Hamed Armesh   
    •  Habibollah Salarzehi   
    •  Noor Mohammad Yaghoobi   
    •  Alireza heydari   
    •  Davoud Nikbin   
    • p223
    •  PDF 
      
• • Destination Branding and Tourists’ Attitudes (The Case of Isfahan as a Tourism Destination in Iran)
  • •  Mohamad Reza Jalilvand   
    •  Sharif Shekarchizadeh Esfahani   
    •  Neda Samiei   
    • p235
    •  PDF 
      
• • Business Advisory: A Study on Selected Micro-sized SMEs in Kelantan, Malaysia
  • •  Mohd Nor Hakimin Bin Yusoff   
    •  Mohd Rafi Bin Yaacob   
    •  Mohamed Dahlan Bin Ibrahim   
    • p245
    •  PDF 
      
• • The Cognitive Foundations of Partitioned Country-of-Origin: A Causal Path Analysis
  • •  Md. Humayun Kabir Chowdhury   
    • p258
    •  PDF 
      
• • Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan
  • •  Shahid Nawaz Khan   
    •  Imran M. Qureshi   
    • p267
    •  PDF 
      
• • Direct Marketing to Online Social Network (OSN) Users in Nigeria
  • •  R. A. Gbadeyan   
    • p275
    •  PDF 
      
• • On Domestic Tourism Preferences of Urban Residents in China
  • •  Yongmei Song   
    • p283
    •  PDF 
      
• • Current and Future Regulation Challenges for the Chinese Telecommunications Sector
  • •  Ning He   
    • p287
    •  PDF 
      

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