Using Geographic Information System to Visualize Travel Patterns and Market Potentials of Petra City in Jordan
- Marzouq Ayed Al qeed
- Ibrahim K. Bazazo
- Abdelbaset Ibrahim Hasoneh
- Bader Ayed Al qaid
Abstract
The role of Geographic Information System (GIS) technology in tourism analysis and site selection is wellestablished. The tourism industry have widely adopted information technology (IT) to reduce costs, enhance
operational efficiency, and most importantly to improve service quality and customer experience. The paper
explores the applications of Geographic Information System (GIS) that present travel patterns related data
obtained from Petra city in Jordan. The paper demonstrates that Geographic Information System (GIS) is
increasingly becoming critical for the competitive operations of the tourism sites as well as hospitality
organizations in Jordan. As proposed by the system used in this study the paper provides various utilities and a
proposal for the application of Geographic Information System (GIS) in marketing of tourist sites in Jordan.
Furthermore, the paper will highlight the barriers the researchers encounter in applying Geographic Information
System (GIS) in marketing of tourist sites in Petra city and Jordan in general.
- Full Text:
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- DOI:10.5539/ijms.v2n2p144
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