Vol. 2, No. 1 (2010), International Journal of Marketing Studies

• • Gendered Perceptions of Family Businesses’ Marketing Stimuli
  • •  Sam Okoroafo   
    • p3
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• • The Dynamics of the East African Market
  • •  Jokull Johannesson   
    • p13
    •  PDF 
      
• • Exploring museum marketing performance: a case study from Italy
  • •  Carlo Amenta   
    • p24
    •  PDF 
      
• • Third Screen Communication and the Adoption of Mobile Marketing: A Malaysia Perspective
  • •  Geoffrey Harvey Tanakinjal   
    •  Kenneth R. Deans   
    •  Brendan J. Gray   
    • p36
    •  PDF 
      
• • Measuring the Effectiveness of E-mail Direct Marketing in Building Customer Relationship
  • •  Abdel Baset I. Hasouneh   
    •  Marzouq Ayed Alqeed   
    • p48
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• • Consumers’ Perceptions, Attitudes and Willingness to Pay towards Food Products with “No Added Msg” Labeling
  • •  Alias Radam   
    •  Mohd. Rusli Yacob   
    •  Than Siew Bee   
    •  Jinap Selamat   
    • p65
    •  PDF 
      
• • Evaluating The Effect of Marketing Activities On Relationship Quality In The Banking Sector: The case of private commercial Banks in Jordan.
  • •  Basheer Al-alak   
    •  Ibrahim Alnawas   
    • p78
    •  PDF 
      
• • A Study on Trend of Logs Production and Export in the State of Sarawak, Malaysia
  • •  Mohd Hasmadi Ismail   
    •  Pakhriazad Hassan Zaki   
    • p92
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• • Purchase Intention of Organic Food in Malaysia; A Religious Overview
  • •  Mohd Rizaimy Shaharudin   
    •  Jacqueline Junika Pani   
    •  Suhardi Wan Mansor   
    •  Shamsul Jamel Elias   
    •  Daing Maruak Sadek   
    • p96
    •  PDF 
      
• • Mass Customization Marketing Strategies for China Railway Freight Transportation Service
  • •  Yuhua Guo   
    • p104
    •  PDF 
      
• • Achieving Financial Export Performance: Contribution of External Resources
  • •  Phadett Tooksoon   
    •  Osman Mohamad   
    • p110
    •  PDF 
      
• • The Functional Definition of Government in Western Human Capital Formation
  • •  Jing Zhao   
    • p117
    •  PDF 
      
• • Impact Of Stress On Employees Job Performance A Study On Banking Sector Of Pakistan
  • •  USMAN BASHIR   
    •  Muhammad Ismail Ramay   
    • p122
    •  PDF 
      
• • Graduates Employment: Valuable of Curtin University of Technology Sarawak Graduates
  • •  Chai Lee Goi   
    •  Christine Siik Hung Lau   
    • p127
    •  PDF 
      
• • Globalisation of Pakistan: Lessons for Politically Unstable Countries
  • •  G Yoganandan   
    • p133
    •  PDF 
      
• • Investment, Savings, Interest Rate and Bank Credit to the Private Sector Nexus in Pakistan
  • •  Rahila Munir   
    •  Rehmat Ullah Awan   
    •  Rehmat Ullah Awan   
    •  Zakir Hussain   
    •  Zakir Hussain   
    • p140
    •  PDF 
      
• • Managing Brand Equity among Langkawi’s (SMEs) Independent Hoteliers
  • •  Maznah Wan Omar   
    •  Mohd Noor Mohd Ali   
    • p147
    •  PDF 
      
• • Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective
  • •  Laith Alrubaiee   
    •  Nahla Al-Nazer   
    • p155
    •  PDF 
      
• • Influence of Shopping Orientation and Store Image on Patronage of Furniture Store
  • •  Yasmin Hassan   
    •  Nik Maheran Nik Muhammad   
    •  Hatinah Abu Bakar   
    • p175
    •  PDF 
      
• • An Empirical Investigation of Cultural Factors and Consumption Patterns Correlates in the South-South Geopolitical Zone of Nigeria
  • •  Hart O. Awa   
    •  Sylva E. Kalu   
    •  Nsobiari F. Awara   
    • p185
    •  PDF 
      
• • Customer Orientation and Firm Performance among Nigerian Small and Medium Scale Businesses
  • •  Olalekan Asikhia   
    • p197
    •  PDF 
      
• • Hallmarking in India: A Major Quality Initiative in the Largest Gold Jewellery Market in the World
  • •  V. Vijay Durga Prasad   
    • p213
    •  PDF 
      
• • Attitude towards Business Ethics: Examining the Influence of Religiosity, Gender and Education Levels
  • •  Choe Kum-Lung   
    •  Lau Teck-Chai   
    • p225
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• • Risk or Innovation, Which One Is Far more Preferable in Innovation Projects?
  • •  José G. Vargas-Hernández   
    •  Mohammad Reza Noruzi   
    •  Narges Sariolghalam   
    • p233
    •  PDF 
      
• • Effects of Culture and Service Sector on Customers’ Perceptions of the Practice of Yield Management
  • •  Noureddine SELMI   
    • p245
    •  PDF 
      
• • On Komatsu’s Strategy of Distribution Channels in China ——Take Komatsu Excavators as an Example
  • •  Sufang Zhang   
    •  Chenwei Fu   
    • p254
    •  PDF 
      
• • The View on the Three Major Problems and Solutions to the Deepening of State-Owned Enterprises Reform
  • •  Jinming Wu   
    •  Min Liu   
    • p258
    •  PDF 
      

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