Vol. 10, No. 3 (2018), International Journal of Marketing Studies

• • A Novel Measurement of Speed in Early Internationalization of New Ventures
  • •  Oguzhan Aygoren   
    •  C. Arsen Kadakal   
    • p1
    •  PDF 
      
• • Influence of the Preference Factor on the Behavior Patterns of Participation in Festival Activities
  • •  Shwu-Ing Wu   
    • p17
    •  PDF 
      
• • Importance-Performance Analysis (IPA) of Service Quality for Virtual Reality Golf Center
  • •  Jaeyoon Kwon   
    •  Taerin Chung   
    • p30
    •  PDF 
      
• • Sports Ecosystem of the “Triad of São Paulo”: Sports Marketing Management According to Fans
  • •  Edson Coutinho da Silva   
    •  Alexandre Luzzi Las Casas   
    • p41
    •  PDF 
      
• • Internet Banking Adoption in Saudi Arabia: An Empirical Study
  • •  Shahzada Nayyar Jehan   
    •  Zaid Ahmad Ansari   
    • p57
    •  PDF 
      
• • Predicting Consumer Behavior: An Extension of Technology Acceptance Model
  • •  Mohammad Hasan Galib   
    •  Khalid Ait Hammou   
    •  Jennifer Steiger   
    • p73
    •  PDF 
      
• • Building Competitive Edge
  • •  Nagasimha Balakrishna Kanagal   
    • p91
    •  PDF 
      
• • Determinants of Customer Satisfaction in the Telecommunication Industry in Ghana: A Study of MTN Ghana Limited
  • •  Eric Oduro   
    •  Francis O. Boachie-Mensah   
    •  Gloria K. Q. Agyapong   
    • p101
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• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 10, No. 3
  • •  Alyssa Sun   
    • p116
    •  PDF 
      

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