Vol. 9, No. 5 (2017), International Journal of Marketing Studies

• • Investigating the Impacts of Individual Traits and Product Characteristics on Customer Evaluation of Sweepstakes
  • •  Yukihiro Miwa   
    •  Makoto Morisada   
    •  Wirawan Dahana   
    • p1
    •  PDF 
      
• • Assessing the Impact of Relationship Length in the SMEs and Bank Association
  • •  Mark Ojeme   
    • p17
    •  PDF 
      
• • Italy’s Image as a Tourism Destination in the Chinese Leisure Traveler Market
  • •  Silvia Gravili   
    •  Pierfelice Rosato   
    • p28
    •  PDF 
      
• • An Exploration of Consumer Complaint Behavior towards the Hotel Industry: Case Study in Macao
  • •  Grace Chan   
    •  Irini Tang   
    •  Aiko Sou   
    • p56
    •  PDF 
      
• • Sponsoring Sports Teams with Low Media Exposure: An Exploratory Investigation on Small and Medium Sized B2B Firms
  • •  Kleopatra Konstantoulaki   
    •  Ioannis Rizomyliotis   
    •  Apostolos Giovanis   
    •  Vittorio Conti   
    •  Christos Kallandranis   
    • p77
    •  PDF 
      
• • The Process of Retail Internationalization in the Chinese Market: A Case of Japanese Fashion Company
  • •  Miao Miao   
    • p95
    •  PDF 
      
• • Examination of the Relationship between Luxury Value Perception and Shopping Motivations: Turkey Sample
  • •  Aysel Kurnaz   
    • p108
    •  PDF 
      
• • Researching the Satisfaction Levels of Passengers for Security Services at Airports
  • •  Nuriye Güres   
    •  Harun Yilmaz   
    •  Seda Arslan   
    •  Cemal Durmusçelebi   
    •  Cevher Yüksel   
    •  Haci Ünsal   
    • p125
    •  PDF 
      
• • The Characterization of the Millennials and Their Buying Behavior
  • •  Flor Moreno   
    •  Jaime Lafuente   
    •  Fernando Carreón   
    •  Salvador Moreno   
    • p135
    •  PDF 
      
• • Medical and Wellness Tourism Challenges in Dead Sea Spas from Tourists’ Point of View
  • •  Jamil Samawi   
    • p145
    •  PDF 
      
• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 9, No. 5
  • •  Maple Xiao   
    • p158
    •  PDF 
      

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