Vol. 9, No. 2 (2017), International Journal of Marketing Studies
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- Bridging the Gap: Development of the Entrepreneurial Philanthropy Alignment Model
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- Jos Rath
- Theo Schuyt
- p1
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- Why Some People Just “Can’t Get No Satisfaction”: Secure versus Insecure Attachment Styles Affect One’s “Style of Being in the Social World”
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- Willem Verbeke
- Frank Belschack
- Richard Bagozzi
- Rumen Pozharliev
- Tsachi Ein-Dor
- p36
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- Global Brand Identity as a Network of Localized Meanings
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- Elizabeth Gunawan
- Paul van den Hoven
- p56
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- How Much Should Managers Pay for Celebrity Endorsements?
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- Han-Kuang Tien
- p68
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- The Impact of E-Service Quality and E-Loyalty on Online Shopping: Moderating Effect of E-Satisfaction and E-Trust
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- Rami Al-dweeri
- Zaid Obeidat
- Mohammad Al-dwiry
- Muhammad Alshurideh
- Alaa Alhorani
- p92
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- Online Marketing for Media: The Case of Greek News Websites
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- Nikos Antonopoulos
- Andreas Veglis
- Argyris Emmanouloudis
- p104
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- Investigating the Impact of Communication Satisfaction on Organizational Commitment: A Practical Approach to Increase Employees’ Loyalty
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- Ghalia Ammari
- Barween Al Kurdi
- Muhammad Alshurideh
- Bader Obeidat
- Al-Hareth Abu Hussien
- Ala’aldin Alrowwad
- p113
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- Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors
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- Abraham Yeboah
- Vida Owusu-Prempeh
- p146
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