Vol. 7, No. 5 (2015), International Journal of Marketing Studies

• • Relationship Maintenance on Social Media: An Examination of Personified Brand Characters’ Twitter Accounts
  • •  Naa Amponsah Dodoo   
    •  Linwan Wu   
    • p1
    •  PDF 
      
• • Business Development Jobs: What Scaling the Career Ladder Entails
  • •  Normand Turgeon   
    • p13
    •  PDF 
      
• • An Analysis of Cultural Differences Effect on Tourist Behaviors in Macau
  • •  Xi Li   
    •  Anwei Yin   
    •  J. M. Luo   
    • p25
    •  PDF 
      
• • The Relationship among Corporate Social Responsibility, Consumer-Company Identification, Brand Prestige, and Purchase Intention
  • •  Mei-Hua Chen   
    •  Pei-Ni Tai   
    •  Bryan Chen   
    • p33
    •  PDF 
      
• • Marketing Challenges of Satisfying Consumers Changing Expectations and Preferences in a Competitive Market
  • •  Egboro Felix   
    • p41
    •  PDF 
      
• • Investigation of Hong Kong Customers’ Preference in Searching for Tourism Products Online
  • •  Grace Chan   
    •  Lai Yung Lee   
    • p53
    •  PDF 
      
• • Sensory and Hedonic Evaluation in Response to Food-Cue Exposure: The Case of Juicing Demonstration of Fresh Oranges
  • •  Hyeyoung Kim   
    •  Lisa House   
    •  Asli Odabasi   
    •  Charles Sims   
    • p65
    •  PDF 
      
• • Factors Affecting Ghanaian Consumers’ Purchasing Decision of Bottled Water
  • •  Fidelis Quansah   
    •  Abednego Okoe   
    •  Benjamin Angenu   
    • p76
    •  PDF 
      
• • Location Based Marketing: A Promising Marketing in Sri Lanka
  • •  Thivanka Wijesinghe   
    •  Jing Zhang   
    • p88
    •  PDF 
      
• • Is Consumer Self-Confidence Intervenes the Relationship between Shopping Motives and Search for Dress Information?
  • •  Abdelhalim Al-Zu'bi   
    • p94
    •  PDF 
      
• • Service Gaps of a Banking System: A Case Study on Basic Bank
  • •  Md. Shariful Islam   
    •  Md. Mahmud Hasan   
    •  Mohammad Khan   
    • p107
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• • The Effect of Attitude, Dimensions of Subjective Norm, and Perceived Behavior Control, on the Intention to Purchase Real Estate in Saudi Arabia
  • •  Tawfik AL-Nahdi   
    •  Shakeel Habib   
    •  Abu Hassan Abu Bakar   
    •  Mohammed Bahklah   
    •  Omar Ghazzawi   
    •  Hussein Al-Attas   
    • p120
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• • The Effect of Services Marketing Mix Dimensions on Attracting Customers and Retaining Them: the Case of Jordanian Insurance Companies
  • •  Hameed Al-Debi   
    •  Dina Al-waely   
    • p132
    •  PDF 
      
• • Factors Affecting the Competitive Advantage for the Marketing of Educational Services in Jordanian Universities: Case of Zarqa University
  • •  Mustafa Al-Shaikh   
    • p147
    •  PDF 
      
• • The Comparative Analysis of C2B and B2C
  • •  Yan Zhu   
    • p157
    •  PDF 
      
• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 7, No. 5
  • •  Maple Xiao   
    • p162
    •  PDF 
      

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