Vol. 1, No. 2 (2009), International Journal of Marketing Studies

• • International Journal of Marketing Studies, Vol. 1, No. 2, November 2009, all in one pdf file
  • •  Editor IJMS   
    • p0
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• • SMEs in the Malaysian Economy
  • •  Mohammad Hoq   
    •  Norbani Ha   
    •  Saad Said   
    • p3
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• • An Analysis on Transnational Investment of China’s Automobile Industry under the Financial Crisis
  • •  Lei Du   
    • p18
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• • Indian Perspective about Advertising Appeal
  • •  Anil Mishra   
    • p23
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• • Investigating Effective Factors on Iran’s Pistachio Exportation
  • •  Seyed fathollah Aghdaie   
    • p35
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• • Study on the Construction of Chinese Investment Banks’ Ability for Asset Management Business
  • •  Shengchun Zhu   
    • p41
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• • Contribution of Public Relations (PR) to Corporate Social Responsibility (CSR): A Review on Malaysia Perspective
  • •  Chai Goi   
    •  Kah Yong   
    • p46
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• • Comparative Study on Chinese and Foreign Natural Gas Consumption
  • •  Wei Lv   
    • p50
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• • Consumers’ Acceptance of Unethical Consumption Activities: Implications for the Youth Market
  • •  Lau Teck-Chai   
    •  Choe Kum-Lung   
    • p56
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• • The Analysis of Problems and Countermeasures for Western Region Undertaking the Textile Industrial Transfer
  • •  Hao Liu   
    •  Jianping Yan   
    • p62
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• • The Insight Study of Consumer Life-styles and Purchasing Behaviors in Songkla Province, Thailand
  • •  Wassana Suwanvijit   
    •  Sompong Promsa-ad   
    • p66
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• • Applying Reporting of Comprehensive Income in China
  • •  Xiaoyan Liu   
    •  Yunan Liu   
    • p74
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• • Producer & Consumer Prices Nexus: ARDL Bounds Testing Approach
  • •  Muhammad Shahbaz   
    •  Najeeb Nasir   
    • p78
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• • The Fretful Euro Disneyland
  • •  Wenhe Yue   
    • p87
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• • Study on Irrational Strategic Management
  • •  Yongbo Guo   
    • p92
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• • Identifying the Relationship between Travel Motivation and Lifestyles among Malaysian Pleasure Tourists and Its Marketing Implications
  • •  Norzalita Abd Aziz   
    •  Ahmad Azmi Ariffin   
    • p96
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• • Establishment of Index System for Effect Evolution of Poverty-alleviation Fund in Rural Area-- Take the Research Result in Leishan County, Guizhou Province as an Example
  • •  Yun Yang   
    • p107
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• • Consumer Credit as Lifestyle Activities Facilitators for Consumers of Bangladesh
  • •  Ataur Rahman   
    • p114
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• • Research on Relevance of Supply Chain and Industry Cluster
  • •  Xiaoqiang Han   
    • p127
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• • Benchmarking Scheme for Retail Stores Efficiency
  • •  Rohita Kumar Mishra   
    • p131
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• • HAVE DEBIT CARDS CHANGED THAI CONSUMER BEHAVIOR?
  • •  Chetsada Noknoi   
    •  Sutee Ngowsiri   
    •  Wannaporn Boripunt   
    • p151
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• • Distinctive Capabilities and Strategic Thrusts of Malaysia’s
  • •  Abdul Rahim Abu Bakar   
    •  Fariza Hashim   
    •  Hartini Ahmad   
    •  Filzah Md Isa   
    •  Hisham Dzakaria   
    • p158
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• • The Insight Study of Consumer Life-styles and Purchasing Behaviors in Songkla Province, Thailand
  • •  Wassana Suwanvijit   

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